Krismas Krampus Beer Project

Krismas Krampus was the final project for a packaging class I took in college.  The project was to design a packaging proposal for a beer that we created based around a holiday. This included not only the label for a bottle, but the bottle caps, six pack carrier, and a design for cans. We also had to make up a fictional brewery and design a logo for it (which you’ll see next). Almost all of the text on the packaging are hand drawn using Procreate on the iPad Pro.

I really tried to think outside of the box on this. Christmas is my favorite holiday, but I didn’t want this to be a traditional Christmas theme, so I decided that Krampus would be a great way to go against the grain and stand out from other Holiday packaging.